Our history
Lynaia is an American brand founded by Emma in 2023.
"I have always had a deep passion for fashion, and from a young age I knew I wanted to create something of my own in this industry. That’s why Lynaia is not just a brand to me – it’s the realization of a lifelong dream."
Our purpose is to offer a carefully curated selection of clothing designed to complete any wardrobe. We like to describe ourselves as a timeless brand that embraces the latest fashion trends at accessible prices. Our story has only just begun, and we look forward to creating many more chapters together with you.
FROM INSTAGRAM HOBBY PROJECT TO WEBSHOP
Instagram was the starting point for Lynaia, where Emma began by sharing and selling her first creations. It all started with just a few orders through Instagram DMs. Within only a few months, the interest grew, and Emma expanded by introducing clothing and accessories inspired by the latest fashion trends seen on social media.
Just a year after its beginning, the project had already evolved from a small Instagram hobby into a growing webshop – with a clear focus on offering stylish clothing for a wider audience.
ITALY
We are proud that 90% of our range is produced in Italy, where we work with carefully selected sewing studios and factories. Craftsmanship, quality, and responsible production are at the heart of our collections.